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SOLICITATIONS FOR NEWSPAPER AND MAGAZINE SUBSCRIPTIONS WERE MATERIALLY MISLEADING IN VIOLATION OF GENERAL BUSINESS 349, THE SOLICITATIONS IMPLIED THEY WERE SENT DIRECTLY FROM THE PUBLISHER (FIRST DEPT).

The First Department, reversing Supreme Court, determined solicitations for newspaper and magazine subscriptions were materially misleading, violating the General Business Law and the Executive Law:

… [W]e conclude as a matter of law that solicitations for newspaper and magazine subscriptions promulgated by respondents are materially misleading (… see generally General Business Law §§ 349; 350; Executive Law § 63[12]). The solicitations implied that they were sent directly from the publishers or their authorized agents and offered their lowest available rates. However, the record demonstrates that respondents had at best indirect relationships with publishers (some of whom expressly forbade respondents to sell their publications) and offered rates well above the standard subscription prices. …

The disclaimer on the back of the solicitations is insufficiently prominent or clear to negate the overall misleading impression that consumers are being offered standard publisher rates … . The disclaimer appears on the back of the solicitation, is not referenced on the front, and consists of two dense paragraphs of block text all in the same typeface, making it unlikely to be read by consumers. In addition, the disclaimer either does not address or directly contradicts several claims made on the front of the solicitation, and its use of the term “agent” implies a closer relationship with the publishers than respondents actually have. Matter of People of the State of N.Y. v Orbital Publ. Group, Inc., 2019 NY Slip Op 01329, First Dept 2-21-19

 

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